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Hello Kitty and OPI Redux

Brands reconnect for 2019 collection that will include the most searched for OPI color.

In 2016, OPI and Sanrio Inc. released Hello Kitty Collection by OPI. The collection became an instant favorite. Now, the brands are teaming up again with a new collection timed with the 45th anniversary of Hello Kitty. “Our partnership with OPI was one of our most popular collaborations to date,” said Jill Koch, senior vice president of licensing and business development at Sanrio, Inc. “Our avid fans from around the world will love this new collection and it arrives just in time as we cele...

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